Online Advertising

Online Advertising   |   Business Intelligence   |   Digital Analytics

The digital marketing industry is full of acronyms and jargon (we’ve given you some, below). Ultimately, these services can be broken into organic and paid advertising. Organic takes time and labor, paid takes money and labor. The major benefit of organic success is the relatively low cost of a large volume of traffic (the holy grail of marketing), but the drawback is that the response is slow. The major benefit of paid ad campaigns is the quick response. They can be online in a day and provide unparalleled targeting and research in a short amount of time.

Quick-Reponse Advertising Channels

SEM | Search Engine Marketing (Google Adwords, Bing Ads, Yahoo! Stream Ads, etc.)

SMM | Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads, etc.)

PPC | Pay-Per-Click Advertising (Comparison shopping engines, Amazon, etc.)

LPO | Landing Page Optimization

Long-Term Advertising Channels

SEO | Search Engine Optimization

CMS | Content Management